About us

Howard & son has been a family run quality Fishmonger and game supplier, in Norwich, since 1889. The fourth generation of the family now run the business, and supply  quality products at value for money prices.
The difference you will find with us, over the average supermarket, is that we really care about the products we deliver, the freshness of the product and the care and attention offered to our customers – whether trade hotels or a retail customer visiting our shop in Fye Bridge Street.
As well as catering for retail customers, our reputation has extended in to the wholesale and hospitality markets. If you require more information

Gary Howard (owner) 4th generation 2012

about how Howard & Son can supply your business, and the pricing
structure for this service, then please contact us. Our products are sourced locally where possible, and extensively within Great Britain. In addition to this our product range covers some products from overseas, making us truly cosmopolitan in the food we offer you. Our experience,
coupled with long established relationships for the sourcing of products ensures quality and value.

You will find high levels of service, quality and convenience (as we prepare to your requirements where possible), when you visit our shop or order for Home Delivery.

Within this website you will find information and recipes. Why not contact us and see how you can get top quality fish and game at affordable prices?

The shop trading hours are:

Tuesday to Friday 8am-3pm 
Saturday 7am-1pm
Sunday and Monday: Closed


My great grandfather CJ Howard started the business back in 1889 when he purchased the shop and premises in Fye Bridge Street, which we still trade from today. Many things have changed in the 130 years apart from supplying the best quality fish and service. Fish originally came from local ports such as Lowestoft, Great and Southwold. Herring and haddock were a large part of the business

being oak smoked on the premises daily and became a speciality. Cromer crab used to be cooked on the premises until the mid 1990’s. During the winter months when fish supplies were short, wild game and in particular wild rabbits from the Thetford Warrens were our speciality. Although we no longer have smoke houses or cook on the premises, by using trusted suppliers we continue to provide our customers with the quality and service they deserve.