About Howard & Son

Located in Norwich since 1889

A little bit about us

Howard & son has been a family run quality Fishmonger and game supplier in Norwich, since 1889. The fourth generation of the family now run the business, and supply quality products at value for money prices.
The difference you will find with us, over the average supermarket, is that we really care about the products we deliver, the freshness of the product and the care and attention offered to our customers – whether trade hotels or a retail customer visiting our shop in Fye Bridge Street.

As well as catering for retail customers, our reputation has extended in to the wholesale and hospitality markets. If you require more information about how Howard & Son can supply your business, and the pricing
structure for this service, then please contact us. Our products are sourced locally where possible, and extensively within Great Britain. In addition to this our product range covers some products from overseas, making us truly cosmopolitan in the food we offer you. Our experience, coupled with long established relationships for the sourcing of products ensures quality and value.

You will find high levels of service, quality and convenience (as we prepare to your requirements where possible), when you visit our shop or order for Home Delivery.

Interested in history?

My great grandfather CJ Howard started the business back in 1889 when he purchased the shop and premises in Fye Bridge Street, which we still trade from today. Many things have changed in the 130 years apart from supplying the best quality fish and service. Fish originally came from local ports such as Lowestoft, Great Yarmouth and Southwold. Herring and haddock were a large part of the business being oak smoked on the premises daily and became a speciality. Cromer crab used to be cooked on the premises until the mid 1990’s. During the winter months when fish supplies were short, wild game and in particular wild rabbits from the Thetford Warrens were our speciality. Although we no longer have smoke houses or cook on the premises, by using trusted suppliers we continue to provide our customers with the quality and service they deserve.

Who's running the show now?

Today, you will find Gary and Maxine Howard running the business and they have for the last 35 years.
Gary is the great grandchild of CJ Howard who started the business in 1889.
Together with a small and friendly team they are keen to serve you the best quality fish and meat possible.

As food lovers themselves, they know the importance of having a range of quality products available to make mealtimes a treat.

We’re here to help

Our friendly team are on hand to offer expert help and advice, for whatever you’re looking to order

This month’s specials

Free Range Bronze Turkey


Supplied from Great Grove a award winning farm in the heart of Norfolk. All birds are free range and are given the run of a 35 acre woodland.

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Read our latest blog

1st November 2021

We are currently in game season! It typically runs between October to end of January so don't miss out.

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1st November 2021

During the summer, we had to close the front of our shop for some major refurbishments! We set up a marquee from our car park around the back and it was a GREAT SUCCESS!

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