A little bit about us
Howard & son has been a family run quality Fishmonger and game supplier in Norwich, since 1889. The fourth generation of the family now run the business, and supply quality products at value for money prices.
The difference you will find with us, over the average supermarket, is that we really care about the products we deliver, the freshness of the product and the care and attention offered to our customers – whether trade hotels or a retail customer visiting our shop in Fye Bridge Street.
As well as catering for retail customers, our reputation has extended in to the wholesale and hospitality markets. If you require more information about how Howard & Son can supply your business, and the pricing
structure for this service, then please contact us. Our products are sourced locally where possible, and extensively within Great Britain. In addition to this our product range covers some products from overseas, making us truly cosmopolitan in the food we offer you. Our experience, coupled with long established relationships for the sourcing of products ensures quality and value.
You will find high levels of service, quality and convenience (as we prepare to your requirements where possible), when you visit our shop or order for Home Delivery.
Interested in history?
My great grandfather CJ Howard started the business back in 1889 when he purchased the shop and premises in Fye Bridge Street, which we still trade from today. Many things have changed in the 130 years apart from supplying the best quality fish and service. Fish originally came from local ports such as Lowestoft, Great Yarmouth and Southwold. Herring and haddock were a large part of the business being oak smoked on the premises daily and became a speciality. Cromer crab used to be cooked on the premises until the mid 1990’s. During the winter months when fish supplies were short, wild game and in particular wild rabbits from the Thetford Warrens were our speciality. Although we no longer have smoke houses or cook on the premises, by using trusted suppliers we continue to provide our customers with the quality and service they deserve.
Who's running the show now?
Today, you will find Gary and Maxine Howard running the business and they have for the last 35 years.
Gary is the great grandchild of CJ Howard who started the business in 1889.
Together with a small and friendly team they are keen to serve you the best quality fish and meat possible.
As food lovers themselves, they know the importance of having a range of quality products available to make mealtimes a treat.
Frequently asked questions
When is the game season?
Game bird season runs October to end of January. The season for Venison depending on breed is September to April.
When are fresh crabs, lobsters and mussels available?
Brancaster mussels usually September through to Easter.
Cromer crabs are variable each year from about March to November weather dependent on availability throughout this period.
Do you offer delivery and click and collect?
Yes, we offer click and collect to all. There is also delivery available to certain postcode areas in the Norwich area. Type in your address at checkout to determine if we can deliver to you. There is a minimum spend of £30 for delivery, otherwise a £2 delivery fee is incurred.
What are your opening times?
Monday – Closed
Tuesday – 8am-3pm
Wednesday – 8am-3pm
Thursday – 8am -3pm
Friday – 8am-3pm
Saturday – 7am-1pm
How much notice do I need to give before collecting my order?
Two days. When you place your order, you will be provided with the earliest availability and this will be two days.
Where is your shop?
It is located in Norwich on Fye Bridge Street. You can find us opposite Colegate junction. Which is a short distance from the Cathedral in Tombland or about a 8 minute walk from the City centre
Is there parking at the shop?
Yes, we have two car parking spaces behind our shop which can be accessed from Fishergate. You will see a black flag with our logo on, at the rear of The Merchants coffee shop. (NR3 1PR)
Do you sell Sashimi grade fish?
Yes, we have Sashimi grade Wester Ross Salmon and Tuna.
How can I place an order?
Head to the products you would like to buy, click add to cart and complete your purchase at checkout following the steps provided.
If you would like to order a bespoke amount or quantity then please call us on 01603 624928 (please leave a message on the answer phone if we are unable to answer the phone, we will call you back.
or email email@example.com.
When can I expect my delivery?
Unfortunately, we are not able to provide time-slots for deliveries as this is based on the time our fresh deliveries arrive on the day and your location. We aim to deliver before lunchtime.
Is everything locally sourced?
We source our fresh range where possible locally Norfolk/Suffolk then the wider UK for many of the rest.
Read our latest blog
1st November 2021
We are currently in game season! It typically runs between October to end of January so don't miss out.Read More
1st November 2021
During the summer, we had to close the front of our shop for some major refurbishments! We set up a marquee from our car park around the back and it was a GREAT SUCCESS!Read More